Saturday, September 06, 2008

Be a winner! Be The Red Licorice!

Are you trying, like I am, to build an Internet empire that will span the globe (metaphysically speaking? or maybe not. Maybe you are not speaking metaphysically and you want to build an internet empire that will literally span the globe. If so, more power to you, and carry on, Attila the Hun.)

Whatever kind of internet empire you're trying to build, it all comes down to one thing: putting good product on there for people to find.

Ha! Ha! Had you going there, didn't I? This is America - -at least the part of the Internet that I'm on is America -- and everyone else wants to be like America, and being in America or being like America means that you've got to sell your stuff. It's all about marketing. Having good stuff is all well and good -- but how far did that get black licorice?

Yeah, you know I'm right. Black licorice is far superior, but that jerky red licorice is a marketing genius. So everybody eats red licorice even though it's no good and it's all gummy, and nobody eats black licorice. Because of marketing.

On the internet, marketing is first about being found. Nobody knows if you're black licorice unless they find you first, and people find stuff on the Internet through search engines. So you've got to get someone to market you to search engines.

And that someone is Pepperjam. Pepperjam has been recognized, two years running, by Inc. Magazine as one of the fastest growing private businesses in the US, and they've grown by offering quality services and consultation in search engine marketing, affiliate marketing, and the all-encompassing online media planning andmanagement.

With Pepperjam, your website can be the red licorice of Internet; their expertise in Search Engine Marketing will makes sure that people look for you, and find you, and keep finding you.

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