Remember how shows like Seinfeld just came up with stuff that had you repeating it, even years later? "No soup for you!" and "The Penske File" and "Sweet and fancy Moses" and the like? It seemed effortless, didn't it?
Shows like 30 Rock, which nobody watches and I defy you to prove otherwise, want desperately to cash in on that water cooler buzz, but can't because, as I found out in high school, if you try to be cool you are by definition not cool.
Which is why 30 Rock sucks so badly: it tries too hard to be cool.
And which is why 30 Rock is resorting to this:
That's Tracy Morgan, and according to The Superficial, he's shooting an episode of 30 Rock, one that clearly is going to involve a much more aggressive, and therefore equally more embarrassing, play for your attention, a play for your attention that involves making obvious allusions to your childhood in hopes that saying "hey, remember this thing? We remember it too" will suffice in lieu of creativity. (This tactic is properly known as The Diablo Cody Writing Method.)
Based on that photo alone, I can "scientifically" say that we are one season away from 30 Rock having Mark Hamill guest star as a guy pitching a Star Wars weekly series to Liz Lemon, and (fingers crossed) one and a half seasons away from having 30 Rock canceled.